- Customer Service
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Babeland Statistics
Our Stores
Year Babeland flagship store opened in Seattle WA: 1993Year New York City/Lower East Side store opened: 1998Year New York City/SoHo store opened: 2003 Year Brooklyn Store opened: 2008
Our Catalog and Website
Year first Babeland mail order catalog was published: 1995Year Babeland website launched: 1996 Website “How-To” articles most popular with readers in 2010:
- Anal Sex for Beginners
- How to Bend Over Your Boyfriend
- How to Give a Blow Job
- How to Use a Cock Ring
- How to Female Ejaculate
Our Customers
Ratio of female to male customers: 65%/35%
Our Products
Number of vibrators sold in 1993 (first year): 500 Number of vibrators sold in 2010: 94,000 Best sellers in 2010:
- We-Vibe (couple’s vibe)
- Elastomer Rabbit (of Sex and the City fame)
- Babeland Silver Bullet (tiny vibe)
- Jimmyjane Form 2 (rechargeable vibe)
- Hitachi Magic Wand (electric vibe)
Sex Toy Stats
- 44% of women between the ages of 18 and 60 have used a sex toy1.
- 20% of men report using a vibrator2.
- 1 in 5 women report masturbating at least once a week. Of those women, almost 60% use a sex toy in their solo play1.
- Women who are in relationships are most likely to own and use sex toys. 78% of women who use or have used a sex toy reported being in a relationship1.
- Women who use sex toys report experiencing more frequent orgasms and greater satisfaction with their partners than women who don’t use sex toys1.
- Of women surveyed, 15-17% were under 20 years old when they first tried a vibrator, 50% were in their 20s, 22-27% were in their 30s, and 8-10% were forty and older2.
- Women who report masturbating score higher on a self-esteem index than women who do not report masturbating. Women who masturbate have a more positive body image and less sexual anxiety (Hurlbert & Whittaker, 1991)3.
- Almost a quarter (23%) of adults around the world have incorporated sex toys in partner sex4.
- 20% of adults report indulging in kinky play, including using masks, blindfolds, or bondage4.
References
1. The